Businesses asked to pledge support for Lichfield Canal Trust fundraiser


Lichfield’s Canal Trust is seeking cash pledges to back its application to the Big Give Christmas Challenge, an on-line match-funding appeal which aims to realise ‘an environment for the future created by everyone’.

Lichfield fundraising appeal metal horse sculpture

The Big Give, the UK’s top match-funding platform, specialises in bringing charities, philanthropists and the public together to multiply their impact, and the Christmas Challenge is an annual match-funding campaign which raises millions of pounds for good causes.

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To successfully join the Christmas Challenge, charities must secure match-funding pledges before the deadline of August 27, 2021.

Lichfield and Hatherton Canals Restoration Trust’s application for match-funding says the charity is ‘using our existing teams of volunteers, their friends and families and Lichfield residents to enhance and extend the green corridor as we restore a derelict canal. ‘Our actions, enhancing biodiversity, will raise awareness of how local people can contribute to improving their environment’.

The Trust must receive a minimum of £1,000 pledges before the August 27 deadline, and is hoping that local businesses will lead the way in promising donations.

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The pledges, which will not be paid until the Christmas Challenge ends on December 7, are conditional funding that the Trust will redeem according to how it performs in the campaign.
Prospective pledgers can make their promises of donations at

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