SAIL Scotland has launched a spectacular new series of aerial video guides showcasing Scottish marinas, anchorages, and adventures, encouraging people to explore by boat and stay in new, unique, destinations.
The video guides offer an impressive bird’s-eye view of the approach to each destination, with drone footage showcasing sweeping backdrops of Scotland’s world-class sailing grounds, dramatic coastal landscapes, and extraordinary islands.
Pop-up text introduces the destination and standout features in the surrounding landscapes, before identifying key boating facilities and showing the proximity of local amenities. The viewer is then invited to step ashore for provisions, local food and drink, and visits to nearby attractions.
The guides offer suggestions encouraging day trips or onward adventures and provide links to explore current offers, trip-planning information and booking links on the Sail Scotland website.
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Viewers – via adverts on Facebook, Instagram and YouTube – are encouraged to share their own photographs and celebrate their own unforgettable moments and unique experiences of sailing and cruising in Scotland, by answering the key campaign phrase: “I sail Scotland because –”. The activity will also link with Scotland’s themed year for 2022, Scotland’s Year of Stories.
The video library of guides is the first of its kind for the marine tourism sector in Scotland, with ten guides launched online at the end of 2021. In the first three weeks of the campaign alone, they were seen almost 700,000 times.
The guides’ launch reflects the post-Covid desire for holidays and escapes ‘away from it all’; sailing and cruising holidays meet this desire perfectly. The campaign targets carefully selected customer groups in Scotland, England, and Northern Ireland, and was created with assistance from the Scottish Government’s Tourism Destination & Sector Marketing Fund. The fund is delivered by Visit Scotland as part of a national Covid recovery plan.
The new video guide library can be viewed online on Sail Scotland’s Aerial Guides page https://sailscotland.co.uk/plan/aerial-guides/
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